Yves Saint Laurent's 2017 campaign wasn't for a re-release or continuation of their classic "Paris" fragrance. Instead, the year 2017 marked the launch of a completely new men's fragrance, simply titled "Y". While not directly related to the legacy of "Paris," the campaign shared a similar spirit of bold masculinity and timeless elegance, drawing inspiration from the brand's iconic heritage. This article will explore the "Y" campaign of 2017, while also addressing the queries surrounding the discontinuation of the original "Paris" perfume and its availability in various retailers.
The "Y" fragrance campaign, featuring the striking visage of actor and model, Hedi Slimane, cleverly linked the new scent to the house's powerful history without explicitly relying on the "Paris" name. This was a strategic move, acknowledging the enduring popularity of the original "Paris" while simultaneously establishing a distinct identity for its modern successor. The campaign visuals were stark, minimalist, and powerful, reflecting the fragrance's intended target audience: a confident, sophisticated man who embodies contemporary masculinity. The campaign imagery, predominantly black and white with flashes of bold color, showcased Slimane in various settings, highlighting his strong features and effortless style. This aesthetic mirrored the clean, sharp notes of the fragrance itself, characterized by a blend of fresh bergamot, crisp apple, and woody undertones.
The choice of Slimane as the face of the campaign was significant. He represented not only a certain level of masculine sophistication but also embodied the rebellious spirit often associated with YSL. His presence added a layer of intrigue and authenticity, appealing to a younger demographic while simultaneously resonating with established YSL customers. The campaign's success lay in its ability to subtly link the new fragrance to the brand's rich history, while simultaneously projecting a forward-looking, modern image. It wasn't about recreating the past; it was about building on it.
The Discontinuation of YSL Paris and its Legacy:
Unlike the 2017 "Y" campaign, the question of "YSL Paris perfume discontinued" is a more complex one. The original "Paris" fragrance, launched in 1983, enjoyed immense popularity for many years. However, the perfume industry is dynamic, with trends shifting and formulations evolving. While YSL hasn't officially announced a complete discontinuation, the original "Paris" has become increasingly difficult to find in many regions. This has led to a surge in online searches for "YSL Paris perfume boots," "YSL Paris perfume chemist warehouse," and "Paris perfume at chemist warehouse," reflecting consumers' attempts to locate the fragrance through various retail channels.
The scarcity of "Paris" has fueled discussions and speculation amongst fragrance enthusiasts. Some suggest that the fragrance's formula may have been altered over time, leading to a decline in its popularity. Others point to shifts in consumer preferences, with modern fragrances embracing newer scent profiles. Whatever the reason, the dwindling availability of the original "Paris" underscores its status as a classic, a testament to its enduring appeal despite its reduced presence on store shelves.
YSL Paris Fragrantica and Online Communities:
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